Yahoo, you’re impressing the editors of FMW with your online video content. This week, Yahoo launched a new web series called “What to Wear, Where.”
The show is hosted by Hillary Kerr and Katherine Power, co-founders of the popular fashion website Who What Wear, and is based on their second book, also titled What To Wear, Where. Each episode provides fun on-trend outfit ideas for specific occasions, offering practical advice on how to dress for everything from music festivals to black-tie events.
More importantly, Yahoo smartly took a page out of the NBC Fashion Star playbook, making each look described in the video shopable on the Who What Wear website. Brilliant, really.