By: TEAM FMW
Pepe Jeans India recently launched – Are You Pepe? a massive hunt by the name. This much talked about hunt is for guys full of charm, wit and attitude; to those who associate fashion with style, ease and comfort. The contest was open to all the cool guys out there who have it in them to be Pepe. The much awaited winner of this contest would rock the streets of London for 7 crazy nights. He’ll be seen at the Wireless Festival, will rub shoulders with the Formula 1 drivers at the British Grand Prix, will spend his Saturday night at the Ministry of Sound and much more.
One can log on to www.facebook.com/pepejeansindia and see all the action. Pepe Jeans India page for the same was launched on 21 May, 2012. The page got 1,50,000 ‘Likes’ within a quick span of 15 days and a 100% growth on a weekly basis. In a week the page has seen upto 3 million visitors who were updated with wall posts and 82% of the people who ‘Liked’ the page are aged between 18 to 24. Pepe Jeans India was able to create a big buzz on the social media platform amongst the target audience.
The campaign got a great response from the metros, mainly Mumbai and New Delhi. 19 million Friends of Fans of Pepe Jeans page have been exposed to the brand page. 23,335 users who visited the page were interested in participating in the ‘Are You Pepe?’ contest and there are over 1500 entries that are received for the ‘Are You Pepe?’ contest.
Pepe Jeans India hits the jackpot with an astonishing mark of 1,50,000 ‘Likes’. So be a part of this exciting search and log onto www.facebook.com/pepejeansindia. ARE YOU PEPE? The Search Begins.