By Esther C
BMW India launches the innovative BMW mobile showrooms to reach customers. This unique travelling showroom brings a new experience to BMW users which are fun and convenient.
The BMW mobile showroom will give customers an opportunity to experience the BMW brand, test drive vehicles, interact with product experts and avail promotional financial offers from BMW financial services. The showrooms will reach cities that have the potential to be covered under the existing BMW sales and service network which includes Karnal (Haryana), Agra (Uttar Pradesh), Dehradun (Uttarakhand), Jamshedpur (Jharkhand), Patna (Bihar), Bhopal (Madhya Pradesh) and Nashik (Maharashtra).
Dr Andreas Schaaf, president of BMW group India, said, “BMW India is the pioneer in bringing luxurious dealerships to India. We are the first luxury car manufacturer in India to take this experience a step ahead and closer to our customers.”
The mobile showroom will feature a four car display, reception area and VIP lounge. The cars for display and test drives at the showroom will include the BMW 3 Series, BMW 5 Series, BMW X1,
and BMW X5. It will also feature the BMW line-up of cars ranging from the BMW 7 Series and BMW 6 Series to BMW X6 and BMW Z4.