India Resort Fashion Week – experience style on the beach!

By: Team FMW

The upcoming India Resort Fashion Week (IRFW) in Goa promises to set new trends in the world of fashion with its second season.

“With IRFW turning one this year, we are bringing a bigger, better and exciting new twist to fashion, music and style. We have divided the fashion event into three main areas – The Fashion Show, The Fashion Village and The Music Festival,” Nidhi Choudhary, managing director, IRFW, told IANS.

Also expect a music extravaganza.

“SandKastle, a beach music festival, will see a robust line up of international and Indian artists performing. In addition, there an experiential retail arena known as India Resort Fashion Village which is open to all,” added Choudhary.

The four-day fashion extravaganza, starting Nov 28, is scheduled to take place at Goa’s popular Candolium beach this year, unlike the last season where only the finale took place at Marbela Beach Resort, Morjim and the rest of the shows took place at hotel Grand Hyatt.

“This time our fashion week ramp is set against a natural backdrop of the ocean along with a fashion music festival which will have international celebrity DJs and musicians with special acts and performances,” Aman Swetta, creative show director of IRFW, told IANS.

“The Village, on the other hand, will have established and promising designers retailing their specially created resort wear lines,” Swetta added.

The first edition witnessed 15 designers showcasing their talent, however the second edition will have lot more to offer for its patrons.

Some of the confirmed designers and artists are Falguni and Shane Peacock and Narendra Kumar Ahmed.

“We have received immense response due to the success of the first edition. As compared to last year, this year we have 28 shows spread over four days. More than 30 of the best Indian and international designers will be showcasing their exclusive resort wear collection at IRFW. Also this year, we are having an international designer slot everyday,” Choudhary added.

With so much international presence, any plans to opt for an international venue in future?

“We have been receiving a lot of interest from international partners and would definitely be doing something internationally soon,” added Swetta.

About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.