Pink The Cause

By: Roshni Raj

The Mumbai edition of the Breast Cancer awareness programme showered its presence all the way from the sealink turning pink to a fancy event titled ‘The Heroes Project- A Breast Cancer Initiative’. This was organised by iDiva.com at the Marriot hotel on November 11. With popular faces gracing this event, we spotted Gul Panag, Tisca Chopra and Artivijay Gupta. Felicitating those who have fought this disease and those who helped them get through it, the event kicked off with tea, coffee and pink cupcakes. It was hosted by stand up comedian Aditi Mittal.

Designer Aarti Vijay Gupta

Devieka Bhojwani (a breast cancer survivor herself) and the founder of Women’s Cancer Initiative, Tata Memorial Hospital, supported the entire event. We also saw dignitaries like Radiology Oncologist Dr Rakesh Jalali, Dr Vikar Ostwal, Dr Kiran Coelho and many others emphasising on the lifestyle and the preventive care, measures, treatments and the need for awareness regarding such issues.

Devieka Bhojwani

Mickey Mehta, Dr Vikas Ostwal, Dr Rakesh Jalali, Dr Apoorva Shah, Devieka Bhojwani, Dr Kiran Coelho, Gul Panag

Gul Panag and Tisca Chopra with Breast Cancer Heroes

Fun games at the iDiva interactive desk kept the guests busy with rewards like complete health check ups, gym memberships and complimentary hair consultations. This was followed by a sumptuous feast at the Red Zen inside the Marriot. It was an eventful and educative afternoon well spent for the ladies.

About Fashionmostwanted.com

Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.