Converse Inc. through its Indian licensee, Planet Sports, announced the launch of The Converse Original Band, an integrated music initiative to discover and celebrate emerging music talents across India.
The music initiative kicked off from October 16, and is currently touring Bengaluru, Kolkata and Pune. The tour culminates in Mumbai on December 16. The Mumbai grand finale will be judged by Parikrama, one of India’s original rock-and-roll bands.
Parikrama
The winning band will take home the title ‘The Converse Original Band’ along with a cash prize of Rs50,000. The winners of ‘The Converse Original Music’, ‘The Converse Original Lyrics’ and ‘The Converse Original Guitarist’ categories will be awarded with Rs20,000 each. All the finalists will be featured on a CD compilation which will released next year.
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