Hot off The Rack

By: Roshni Raj

Another flamboyant and suave evening of fashion, glamour, style and colour. Shilpa Reddy launched her brand new collection titled Crystal Blossom at Amara fashion house, Kemps Corner, on February 20. The collection, inspired by the magnificent glow of underwater flowers that shines like a beacon in a dark world, was a hit among city fashionistas.

Designer Shilpa Reddy
Designer Shilpa Reddy

Modern practicality working in forces of crystal blossom designs, the evening swayed in unanimous ambiguity. Indian actress Shriya Saran, model and Bigg Boss 6 contestant Karishma Kotak and photographer Vikram Bawa, MTv VJ Gaelyn among others upped the fashion quotient.

L-R: Amith Dholakia, Shilpa Reddy, Vikram Bawa
L-R: Amith Dholakia, Shilpa Reddy, Vikram Bawa
Karishma Kotak
Karishma Kotak

Designer Nivedeta Saboo too came in to show her support to Amara Fashion house where she exclusively stocks her collection in Mumbai. Onlookers gasped and sighed at the immaculately intricate designs that was suited to perfection and loved the soft and bright ocean colours and elaborate crystal flower embroidery on the clothing. Considering Shilpa lived and worked in Mumbai, her design sensibility seems to be blending in perfectly with the strong and fashionable vibe of the city.The brand was a part of the South Spin fashion awards 2012, held in Hyderabad, along with designers Nishka Lulla and Shravan Kumar. The label has also shared space with international luxury brands like Genesis Luxury, Harley-Davidson and Mini Cooper. Her flagship store in Hyderabad received a great response. Now, with Amara Couture, she takes on Mumbai.

Shriya Saran
Shriya Saran

Be it prêt, diffusion or couture, Amara houses some of the best designer collections and also offers great opportunities for contemporary designers to showcase their creations. Don’t miss your chance next time!

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