Superheroes have fascinated us all our lives. For a little boy he is that saviour who would rescue him from a bunch of bullies. He is the epitome of strength, charisma and authority that every man looks up to. And for every girl, he is that knight in shining armour that could fight the fiercest of battles but never fail to save the day. A superhero is an all-in-one super human package of vim and vigour. Today Marvel’s Ironman and Spider-man join fans across India in the nation’s most favorite sport – Cricket’ with the launch of a limited edition Marvel-Mumbai Indians merchandise range that is perfect for this season of IPL. Joined by Mumbai Indians Ricky Ponting, Lasith Malinga and Kieron Pollard, Ironman and Spider-man unveiled the special collection that includes apparel and home solutions all featuring Marvel Super Heroes in action.
“Last year we had tied-up with Mumbai Indians for a Mickey Cricket range that gained a lot of popularity with the fans. This year we are extending the relationship by bringing Marvel Super Heroes merchandise range with Mumbai Indians and giving our India fans boys this amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes”, said Roshini Bakshi, managing director, Consumer Products and Retail, Disney UTV. “Marvel has more than 8,000 characters, the stories of Marvel cross gender, age, cultural and geographical boundaries creating a broad appeal to a broad audience from families to fan boys alike”, she added.
Marvel and Mumbai Indians will also run a special consumer promotion titled “Ironman of the Match”. Fans can log on to Mumbai Indians or Marvel Facebook pages and predict the “Ironman of the Match” for every Mumbai Indians match.
The promotion will offer a special opportunity for fans to win free tickets to Mumbai Indians matches and to take Marvel and Mumbai Indians merchandise home. Select winners will also get an opportunity to meet their favourite Mumbai Indians players in Mumbai.