Get ready to celebrate the 80th anniversary of Lacoste with its Spring / Summer 2013 women’s wear line ranging from footwear, apparel and much more. The brand’s Creative Director, Felipe Oliveira Baptista, has been responsible to establish the legendary sportswear label onto the contemporary scene. The collection offers a rich chromatic palette which, rooted in pure white, moves on to assimilate pearly greys, pale yellows and light blues. Contrasts are high, brought on by the navy, red, electric blue and dark orange that are mixed with the lighter tones of the collection. Here’s a glimpse of their latest Spring / Summer 2013 women’s wear line.
Adding to Lacoste graphic idendity with a stroke of lightness and humor, Felipe endows the label with original new prints inspired by the brand’s iconic elements (tennis balls, rackets and courts, crocodiles) which are arranged along a quasi kinetic pattern, thereby giving the illusion of plain all-over prints.
Introducing graphics within a predominantly light wardrobe for women, the asymmetrical color blocks are subtly worked as intarsia into the jersey dresses. Perfect for the Spring Summer, the collection definitely gets you ready in style.