Mr. Mario Moretti Polegato, President and founder of Geox Group A leading footwear brand of Italy was here in India on the occasion to celebrate the unveiling of the flagship store at DLF Promenade, Vasant Kunj, New Delhi.
Geox group a leading footwear brand of Italy began its commercial and industrial activity in the 1990’s and in a few years became one of the main players in the Italian and international footwear and apparel market. The Group actively creates, produces, promotes and distributes footwear and one of its strengths is product innovation. The Geox group operates in the sector of classic and casual footwear and apparel for men, women, and children, priced in the medium to medium-high price range. The Geox brand is thus a family brand which offers a wide array of products for the entire family. Each product is characterized by innovation, comfort and a style in line with the latest fashion trends. Geox has been ranked the 1st footwear brand in Italy and the 3rd worldwide in the life-style casual footwear segment by the specialized magazine, Shoe Intelligence (2011 figures). Geox group applies a diversified distribution strategy characterized by a balanced mix of multi-brand stores(approximately 10,000 doors) and single-brand stores (1,195 Geox Shops) managed directly (so called “Directly Operated Stores” or DOS) or in franchising in order to obtain a rapid penetration in the single markets and promote the Geox brand to the final consumer in a coherent way.