Future of Fairness

Ponds unveiled its endeavor for a Future of Fairness, by launching the new BB+ Fairness Cream, amongst much fanfare at Renaissance Powai. The event was graced by newly crowned beauty queen Miss India 2013 Navneet Kaur Dhillon.

Miss India 2013 Navneet Kaur Dhillon

The launch was enlivened by a stand up comedy act and screening of their new commercial, which will be flashing on your TV screens soon. Oozing lots of confidence, grace and beauty, Navneet, clad in a peach ensemble, elaborated on her association with the Ponds brand and also fielded audience questions on all things beauty and fashion.

So one of the newest BB cream entrant is all set to hit market shelves! While we sit back and rejoice at all the beauty potion options that are spoiling us for choices…

By: Payal Hindocha



  1. Fashion Most Wanted – India – Fashion Most Wanted is the ultimate Indian fashion hub with new posts every day. Keep up with the latest in Indian fashion trends, get inspiration, and see what's practical for women in India.
    Editorial says:

    Dear Sana, Fashionmostwanted.com is a fashion, beauty and lifestyle reporting portal. Our aim is to drive awareness and inform our readers about the available options in the market without prejudice. This is a purely information based site and not a promotional tool. Individual opinion is subjective. We appreciate you writing to us and would like to hear more from our readers about their thoughts.

  2. Sana Saeed says:

    Unbelievable how this article portrays this event in a positive note!! The ‘fairness cream’ saga is what is so wrong in our society where our natural colour is brown! Instead of being proud of it, we aim for something different- typical personification of our colonial mentality!!! I thought we as Indians were trying to leave it behind, but alas! Very disappointed FMW portrays this in a positive light or even feels such a disgracing event needs to be written about!

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