Lavie Presents Blogalicious In Association With FMW

The first series of Bloglicious that kicked off at Poco Loco, where we celebrated the first anniversary of Rhea Gupte’s blog Fuss.co.in saw its continuation with Lavie taking forward the second series of Blogalicious, with a twist.

The task was simple but elegant: create a summer style look centred around a signature Lavie bag. Thus, we selected fifteen eminent fashion bloggers that have created a mark in the blogosphere. The participants were as follows – Aanam Chashmawala of whatwhenwear.in, Amena of Fashionopolis, Ashima of The Fashion Co, Dhruvi Shah of alicewandering.com, Genevieve Marak of Color Me Bold, Priya Adivarekar of Priyaadivarekar.com, Priyanka of The Purplenista, Reeneta Dutta of Glamshutter.com, Renisha Kumar of She rockin them Stilettos, Rhea Gupte of Fuss.co.in, Ritcha of RitchStyles.com, Rohini of Speakingchic, Seeps of That Sassy Girl, Suniti Jham of Modish and Muse, Vidhi Gandhi of stylehighstreet.com.

Judging the fashionistas we had the uber stylish bandwagon of 3 esteemed judges- Shubhika Sharma of Papa Don’t Preach fame, the CEO of the funk/pop brand; Bhavneet Chandok, the Marketing Manager of Accessorize and Manasi Golechha, the PR and Marketing professional.

Manasi Golechha

Manasi Golechha

Shubhika Sharma with Blogger Dhruvi Shah

Shubhika Sharma with Blogger Dhruvi Shah

The contestants joined us for a celebration at Bagzone Palladium where they got better acquainted with each other, new bonds of friendship were forged over fruit champagne and spinach puff pastry tartlets. It may have started out a little slow but the meet picked up it’s pace as the participants mingled amongst themselves and with the judges. The store was abuzz with laughter and the constant ‘click’ of a camera. The fashion bloggers got a chance to talk about their inspiration for the looks they created and it looks like almost everyone decided to include that quintessential splash of red this summer. The looks they compiled were displayed on a  the screen; we had everything from striped skater dresses and stilettos to a lazy beach look with yellow strapped flats.

A Blogalicious Meet

A Blogalicious Meet

A Blogalicious Meet

A Blogalicious Meet

As the evening neared it’s end, group photographs were taken and promises to keep in touch were exchanged along with hugs. Every blogger got to pick a bag that they could now take home using the vouchers, courtesy Lavie. I’ll admit that we watched a little enviously as they scouted the store for something they’d like to ‘tote’ around this season but the event wrapped up nicely with everyone leaving in a cheery mood and a Lavie bag.

The judges did admit that they had a though time shortlisting the entries and after long chats over concalls and carefully interpreting each look. We can now, officially announce the winner rather the “winners” since we have a close tie, we proudly crown Ashima from The Fashion Co and Renisha of She rockin them stilettos fame our ladies in the spotlight bagging vouchers worth Rs.15,000 each.

She Rockin Them Stilettos - Look 1

She Rockin Them Stilettos – Look 1

She Rockin Them Stilettos - Look 2

She Rockin Them Stilettos – Look 2

The Fashion Co

The Fashion Co

If you wish to be part of the third series of Blogalicious which is coming up soon. Do leave a comment below with your details and blog url and our team would get in touch with you.

By: Pranika S.

Photography: Twinkle Dalal

About Fashionmostwanted.com

Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.

Comments

  1. Cool!! Heard this event was a hit. Curse myself for not turning up for this. Really missed it. Nxt time wont miss on any events;-)

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  2. This sounds like a fun event with the bloggers and the fact that there was a styling contest! I am going to be in Mumbai next week so definitely would love to be for the upcoming Blogalicious event. My blog URL – http://www.thezingofmylife.blogspot.com
    You can contact me via email – zingofmylife@gmail.com or twitter – @meetashy
    ~ashy
    thezingofmylife.blogspot.com

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