Bombay Bioscope By Nida Mahmood at WIFW

If you love quirky prints and colours, then you would definitely know about designer Nida Mahmood, popularly called the ‘queen of kitsch’. The designer, who made a debut at the Lakme India Fashion Week in 2006, has come a long way. Now, with the Wills India Fashion Week a few days away, here’s an exclusive peek into her Summer/Spring 2014 collection.

Nida Mahmood

Nida Mahmood

Nida speaks to us with an infectious enthusiasm. She says, “My latest collection is called ‘Bombay Bioscope’ and draws inspiration from the 100 years of Indian cinema. It is inspired by various forms of art like constellation and triangulation. So you can expect geometric shapes in design and silhouettes.”

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Bombay Bioscope – Mood Board

After designing stylish and chic clothing, the next factor is the pricing; it is the most decisive factor for the success of any brand. “If you want to own a NM [the label Nida Mahmood], then you might have to pay a little higher than usual. But then, this is more of a piece of art than just clothing. Of course, I would love to see many wearing my label, and might come up with another, more affordable line soon.”

Amitabh Bachchan admiring Nida's previous creation

Amitabh Bachchan admiring Nida’s previous creation

With even the biggest designers taking the online route, we wonder if Nida will follow suit. “I am open to experimenting and collaborations. In fact, my label is already retailed through several online portals but I would like to expand it.” And what about competition? “It doesn’t bother me but pushes my work harder. Also, I always keep myself grounded and keep a reality check.”

Not many know that Nida is a painter, writer and designer and in her own words: A multiple personality. “I constantly push myself to do better, which sometimes surprises me too,” concludes this versatile designer.

By: Isha Gupta

About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.


  1. Now that’s sutelb! Great to hear from you.