Search For The Oldest Longines Watch

Longines has been in India for more than 135 years. To commemorate this occasion Longines initiated a contest “Search of the Oldest Longines Watch” in the month of June this year. The brand received tremendous support and response from its patrons, with more than a hundred entries received for the contest. After compiling all the entries the information was sent to Switzerland, where the Longines Museum and archives are, for an in-depth analysis and verification of each watch.

Villas Nayak, Speed painter, with his Painting of the winning watch at Longines event

While awarding the winners, Longines Ambassadress of Elegance, Aishwarya Rai Bachchan said “I am filled with pride to hold and honor the treasures which this search has revealed. It’s a great feeling to be associated for more than 13 years with a brand which is rooted in tradition, heritage and elegance.”

Aishwarya Rai Bachchan

Aishwarya Rai Bachchan

Charles Villoz and Aishwarya Rai Bachchan walked the ramp flaunting the new timepieces to the audience. On the occasion, Longines Ambassadress of Elegance, Aishwarya Rai Bachchan said “‘Having been a part of some of the most prestigious flat races in the world like the Prix de Diane Longines, Royal Ascot and the Dubai World Cup to name a few, it’s great to unveil Conquest Classic.”

Aishwarya Rai Bachchan and Charles Villoz

Aishwarya Rai Bachchan and Charles Villoz



Mr Khurshed Poonawala, an entrepreneur based in Mumbai won the first prize, a trip for two to Switzerland for a week.

(The winning watch, beautiful silver Longines pocket watch bearing the serial number – 308035, was first invoiced on the 13th of September, 1884 and was gifted to his grandfather by an Englishman about a century ago)

Mr Mohammed Masood, an exhibition designer from Hyderabad won the second prize, a pair of beautiful Longines timepieces.

(His watch, again an exquisite Longines pocket watch set in silver 935 bearing the serial number – 777949, was first invoiced on 17th November, 1894 and was originally owned by his grandfather)

Mr Vikram Jayant Ranadive, Manager of HR applications in Mumbai won the third prize, an elegant timepiece from the current collection of Longines.

(The Longines watch in yellow gold with serial number – 1028739, was originally owned by his great grandmother and was first invoiced on 3rd March, 1900)

By: Team FMW


About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.