A store which feels like an elegant theatrical journey, reminds you of a stroll down Fauborg Saint Honore which is home to the most recognized and iconic fashion houses.The Kitsch boutique represents the most fashion forward brands like Dolce & Gabbana, Saint Laurent Paris,Victoria Beckham, Rag & Bone,Celine, Stella McCartney, Alexander McQueen(AMQ), Diane Von Furstenberg, Herve Leger, Alice + Olivia, Halston Heritage, Catherine Malandrino and more in India. Headed by Ms. Charu Sachdev & Ms. Priya Sachdev, TSG International Marketing Pvt Ltd.TSG is a recognized and reputable name amongst Indian consumers. We get in conversation with entrepreneur and fashionista Priya Sachdev in our series Women In The Spot Light on the latest addition of their new boutique located at the Emporio, Delhi.
This is the first store in Delhi and as we hear it’s different from the Mumbai and Pune store, so can you brief us about the interiors of the new Delhi store and the new change?
Priya Sachdev: This is our Flag Ship store in New Delhi. The only difference from the Delhi flagship store and Mumbai store is that the Delhi store has a Restaurant, which is a collaboration with Famous celebrity chef and restaurateur Ritu Dalmia (Diva).
Kitsch is the unique store which is a home to some of the best international brands in India so do you plan to include some of the Indian fashion brands at Kitsch?
Priya Sachdev: Yes it has been our vision. We intend to introduce an exclusive capsule for Kitsch designed by the Indian Designers. We will only work with Designers whom compliment the international brands that are available at Kitsch.
Which is that one brand you absolutely love out of all the brands at Kitsch?
Priya Sachdev: I love Alexander McQueen!
Kitsch is described as an elegant theatrical journey what makes the brand so unique from the other multiple label stores?
Priya Sachdev: Yes it is French boudoir. A theatrical journey into a Parisian apartment and their walkin closet.
Pink is the ruling colour at Kitsch from the logo to the interiors, everything has a splash of pink why so?
Priya Sachdev: Pink is the colour for Kitsch. We have used Pink to accentuate the detailing. Such as our logo, the Pink check carpet, the Pink Chandelier.
By: Saloni Raya