Insider scoops on the fall of Versace in India

Scroll down to content

The coveted Italian luxury fashion house, Versace is celebrating its second innings in India as it got re-launched in December under the franchisee of Infinite Luxury Brands. After a bad experience, Versace decided not to be “twice shy” and trusted Infinite Luxury Group to make the brand available in one of the fastest growing markets-India. It stands on DLF Emporio and has been carefully designed by Architect Jamie Fobert.


While it’s a fresh start, a new beginning can never be complete without lessons learnt- nobody wants to fall in the same pit twice, right? When Versace decided to end its journey with Blues Clothing Company (BCC), the higher management preferred to remain silent and forever hold their peace. But what exactly went wrong? How can a name like Versace terribly fail in India? I happened to intern at Versace and these inside scoops were not away from my eyes. The fall happened a few months after my internship was over. When I heard that the outfits were sold at 80% discount just before it met its end I couldn’t stop cursing my fate for missing that sale! But having formed some lifelong relations, my Versace friends never stopped giving me “news”.

Deepak Silan, a former employee at Versace expressed his views, “The success of any brand depends on various factors- product, planning, place, price and promotion. There was definitely lack of proper planning. Targets were not set and hence nothing was being achieved. Promotion was done enthusiastically only in the early days. Later, BCC was not keen on investing in promotions which was a huge mistake. The place was also wrong- why would people travel all the way to a dead location just to shop at Versace?”

On being asked what according to him would be a good location, the business minded MBA graduate gave his insights, “Palladium is a good location-its more commercial and people actually go there and shop. However, I believe it will face problems soon since there is little luxury in the mall and too much traffic outside. DLF Emporio seems ideal though.” With Versace setting its foot at DLF Emporio, it seems finally it found its right place!

Apart from these factors, insiders say the franchisee was not managing the brand properly and a lot of questionable activities had started taking place. A very senior employee would wear Versace outfits and take days to return without thinking it necessary to take approval. Very “coincidentally” he had to leave the job after this act was exposed. Similar coincidences took place once again. A source has also revealed that the company was attaching new season tags to old products in desperation to get the stock cleared. Too many speculations and scandals, Versace had to withdraw from the franchisee!

Manav Gangwani, Director of the Infinite Luxury Brands expressed his joy, “We are elated to be a part of Versace’s New journey in India as their official partners in the country. The brand offers a dynamic collection and the bold styles and colors of Versace are reflective of the Indian penchant. With Versace opening in New Delhi, there is a lot to look forward to, both for the customer and for us as partners.”

Will it be a success? Or another fall? Only time can tell.

However, do visit the all new Versace at DLF Emporio, and let us know how you like the Italian concept store. Come on, we need your reviews! xx

By: Akanksha Narang


19 Replies to “Insider scoops on the fall of Versace in India”

  1. Wonderful blog! Do you have any recommendations for aspiring writers?
    I’m planning to start my own site soon but I’m a little
    lost on everything. Would you suggest starting with a free platform like WordPress
    or go for a paid option? There are so many choices out there
    that I’m totally overwhelmed .. Any recommendations? Thanks!

  2. This post offers clear idea in support of the new users of blogging,
    that in fact how to do running a blog.

  3. Please let me know if you’re looking for a article author for your site.
    You have some really good articles and I believe I would be a
    good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to
    mine. Please blast me an e-mail if interested. Thank you!

  4. Aw, this was an extremely nice post. Taking the time and actual effort to make a very
    good article… but what can I say… I procrastinate a whole lot and don’t manage to get anything done.

  5. Thanks for ones marvelous posting! I seriously enjoyed
    reading it, you’re a great author.I will always bookmark
    your blog and may come back at some point. I want to encourage
    you continue your great writing, have a nice holiday weekend!

  6. Hello, all is going perfectly here and ofcourse every one is sharing data,
    that’s genuinely excellent, keep up writing.

  7. Link exchange is nothing else however it is only placing the
    other person’s blog link on your page at proper place and other person will also do similar in favor of you.

  8. An outstanding share! I have just forwarded this onto
    a coworker who was conducting a little homework on this. And he in fact bought me breakfast because I discovered it for him…
    lol. So let me reword this…. Thank YOU for the meal!!
    But yeah, thanx for spending some time to talk about this matter here on your
    internet site.

  9. I’m gone to convey my little brother, that he should also visit this web site on regular
    basis to get updated from hottest news.

  10. hello!,I like your writing very so much! share we be
    in contact more approximately your post on AOL? I need an expert on this house to resolve my problem.

    Maybe that’s you! Having a look ahead to peer you.

  11. continuously i used to read smaller posts that as well
    clear their motive, and that is also happening with this piece of
    writing which I am reading here.

  12. For the reason that the admin of this website
    is working, no question very rapidly it will be famous, due to its quality contents.

  13. Hi there! I’m at work surfing around your blog from my new iphone 4!

    Just wanted to say I love reading your blog and look forward to all your posts!

    Keep up the superb work!

  14. I know this web page presents quality based articles and extra data, is there any other site which presents such
    things in quality?

  15. The people that create i – Pad apps have used the larger touchscreen in the tablet.
    Through the AL sensor, changes in the phone’s
    environment are detected and instantaneously adjust the display’s
    brightness. Often there is the choice for you to slowly keep your money until you have enough to order one.

Comments are closed.

error: Content is protected !!
%d bloggers like this: