Kerastase celebrates 50 years

2014 is indeed an iconic year for Kerastase, as it marks the celebration of  50 years of hair care for the brand.  In order to do justice to this awesome occasion, Kerastase announced the launch of ‘Couture Styling’ on the 23rd of January, 2014.

The event was stylish, creative and innovative, with the very talented K Artistic Team, as the styling ambassadors for the launch. The couture show was exceptional, and the team portrayed the excellent hair styles that can be created using the wide range of their styling products. Abhirup Nandy, Rohit Bhatkar, Genet Sandrine and Loic Chapoix are the K Artistic Team.

K Creative team show
K Creative team show

Kerastase, besides it’s phenomenal styling products, can also boast of a gorgeous spokesperson and global ambassador in the form of the iconic Kate Moss. Smira Bakshi, General Manager, Kérastase India: “This year Kérastase celebrates 50 years of hair care excellence. The brand  has always created innovative and iconic products with avant-garde formulations. With couture styling, Kérastase creates a new category in its range, a collection of 6 unique products with an alliance of fusion hold and freedom of movement for highly personalised hairstyles

Amar Suchdeva
Aseem Kaushik, Head, Professionnel Products, LOreal
Dimitri ftrom Rossanno Ferretti with Smira Bakshi
K Creative Team
Model Mashoom Singha
Model Shamita Singha
Smira Bakshi, GM Kerastase India

Amar Suchdeva, Amit Choudhary, Sumit Israni, Shiv & Sonali, Shamita Singha to name among the others appreciated the luxury, heritage and values of kerastase, and offered the brand personal patronage.

By: Nishtha Sood