A Nationwide Hunt For The Coolest Rising Style Stars

Max Fashion India, the leading international value fashion brand announced the launch of their latest fashion property, ‘Max FashionIcon 2014’ – A nationwide hunt for the coolest rising stars. The tri city beauty pageant that promises to be the ultimate launch pad to India’s young, aspiring models, help them realize their dreams and be the country’s next fashion icon. The auditions are expecting a remarkable response from the great pool of talent that vibrant cities like Mumbai, Bangalore and Delhi have to offer. The selection process would be spread across two stages; City Auditions and City Finales that further culminate into the Grand Finale, scheduled on March 6th, 2014 at Delhi.

The winners of the Max Fashion Icon 2014 will get a chance of a lifetime of being photographed by Ace Fashion and Bollywood photographer, Jatin Kampani for Max Fashion Calendar. They will also be featured in top magazines like Cosmopolitan, Harper’s Bazaar and Woman’s Health, receive gift hampers worth Rs. 1.25 lakhs, a complete Max Fashion wardrobe and the opportunity to be the face of the next Max season campaign.

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Kalki Koechlin with Vasanth Kumar, Executive Director – Max Fashion India and Gaurav Gupta

The announcement press conference was also graced by the guest of honor, the ravishing Bollywood actor, Kalki Koechlin. The national pageant, that promises to change the lives of many, is associated with a panel of experts from a cross-section of industries be it fashion, lifestyle, entertainment or grooming like, Jatin Kampani, Kalki Koechlin, Gaurav Gupta, Malini Ramani, to name a few.

L-R: Gaurav Gupta, Aparna Bahl, Nandini Bhalla, Kalki Koechlin Vasanth Kumar, Jatin Kampani

Speaking on the occasion, Vasanth Kumar, Executive Director – Max Fashion India said, “Through Max Fashion Icon, we intend to provide an ideal platform to endow the young and talented men and women to chase their dreams. Max aims at making fashionaccessible to all by offering the most stylish merchandise at great prices and democratizing fashion in the country. Max Fashion Icon will foster fresh talent and groom aspiring young models that have the potential and style to achieve success. I wish them all the very best for the future.”

To register for the pageant, please log on to https://www.facebook.com/maxfashions

Eligibility criteria:

o   Age of participants should be between 18 to 25 years

o   Participant’s marital status should be single

o   Minimum height requirement – 5’6” for females and 5’10” for males

o   Participants should be of Indian nationality

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Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.