A recent research stated that almost 80% of women feel anxious about the way they look. In response to this Dove conducted a first-of-its-kind social experiment. This experiment helped women to unlock a powerful feeling of beauty that lives inside all women by having the right state of mind.
The results are documented in the short film Dove: Patches
Throughout the film, its clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, personal relationships flourish and they develop a more optimistic outlook on their daily routine.
By: Team FMW