Jabong.com & Talenthouse India Launch India Online Fashion Week!

India’s leading online fashion store, Jabong.com in partnership with Talenthouse India, announced the first ever ‘India Online Fashion Week’. The coveted event will raise its curtains on July 25th, 2014 and will be closed on July 30th, 2014, with participation from the who’s who of the Indian Fashion fraternity as the spectators of the Grand Finale of India Online Fashion Week! The online fashion week will open its doors by inviting applications from artists across 4 broad categories – designers, models, fashion photographers, hairstylist & make-up artists from across the country. In addition to offering an exclusive platform to the winners to showcase their work, IOFW 2014, will also offer training by different mentors including Yami Gautam who will be giving them the grooming tips, under her strict guidance! Talent across various verticals will be required to submit their entries for this event as per a pre-defined theme and a timeline.

(L to R)Praveen Sinha,Co-Founder and MD,Jabong.com, Celebrity Mentor for Indian Online Fashion Week, Yami Gautam, Rashmi Virmani,Show Director and Arun Mehra, CEO, Talenthouse India

(L to R)Praveen Sinha,Co-Founder and MD,Jabong.com, Celebrity Mentor for Indian Online Fashion Week, Yami Gautam, Rashmi Virmani,Show Director and Arun Mehra, CEO, Talenthouse India

IOFW 2014 in its inaugural season will launch a first ever, Fall Festive collection consisting of pret-a porter and party designs. It will demonstrate fashion based on the themes, Graphic Story, Black and White – Opart and Bohemian Look.

Celebrity mentor for India Online Fashion Week, Yami Gautam

Celebrity mentor for India Online Fashion Week, Yami Gautam

Commenting on the launch of the property, Mr. Arun Mehra, CEO, Talenthouse India said, “India as a country is full of talent, but is lacking platforms to help our people showcase their expertise. At Talenthouse India, we are proud to provide various such platforms to people across genres to bring forth their talent & shine. The India Online Fashion Week is one such initiative to bridge the gap between aspiring artists and the dynamic fashion industry and enable them to showcase their talent to the world”.

“To be continuously considered as India’s biggest fashion destination, we strive to establish radical ideas and associations. Launching IOFW is one such idea that furthers up our positioning of India’s leading online fashion stop. We are working on an idea that we consider as the future of fashion. With India Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow, thus benefiting all stakeholders.” said Mr.Praveen Sinha, Co-Founder, Jabong.

To know more about the contest, log onto http://www.talenthouse.com

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Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.