India’s first fashion weekend – Myntra Fashion Weekend is just a day away. We went around town asking our fashion folks if they would attend Myntra Fashion Weekend. We received few responses with mixed reactions. Many have heard about Myntra Fashion Weekend, but not all knew what to expect from it.
So, we decided to share some more light about the concept of fashion weekend, across the globe and what to expect from India’s first fashion weekend.
The Concept: Globally, fashion week is followed by fashion weekend. There are many common factors between fashion week and fashion weekend. For example Models, Hair & Make up, Runway shows etc. The chart below explains the exact distinguishing factors between fashion week and fashion weekend.
What to expect from #MFWKND?
Designer Shopping – Vogue Fest- With over 60 quirky, eclectic and affordable exhibitors across the fields of clothing, home decor, kids apparel, stationery, accessories and cuisine, The Vogue Fest, promises to be a guilt-free shopping experience at its best. Some of the brand stores to be seen are Manish Arora, Tribe by Amrapali, Bungalow8, Outhouse, Food For Thought, Quirkbox, amongst many others. Be ensured of an entertainment packed weekend with a stellar line-up of entertainment with industry’s recognizable names like musician Ankur Tewari, actor/ singer Monica Dogra ,stand-up comedy acts by Rohan Joshi to name a few. 10 percent of all sale proceeds from the Vogue Fest will contribute towards women’s empowerment through GiveIndia.org – #VogueEmpower’s charity partner.
Runway Experience – Be a part of trend based shows and unrivalled buzz and excitement usually reserved for the select elite that attend fashion weeks.
Celebrity Quotient – Sushmita Sen, Dia Mirza, Monica Dogra, Kalki Koechlin, Diana Penty and Lisa Haydon will be seen sashaying down the runway. This will end with a bang with none other than Hrithik Roshan closing Myntra Fashion Weekend with his label HRX.
Look Good Style Shops by Myntra and Flipkart Fashion Zone – A chance to get exposed to some of the most loved brands in the country that exclusively retail on Myntra.com and Flipkart.com.
Myntra-Stylecracker Look Good Hub – Get styling tips from the best fashion experts in the industry through live demonstrations and consultancy.
Lakmé Absolute Salon – Pamper yourself with the latest trends in hair, nails and make up.
Myntra Fashion Weekend:
When: October 3rd-5th
Where: Palladium Hotel, Mumbai
Book Your Tickets Now from bookmyshow.com