Fashion Indulgence with Myntra & Vogue

Figure this? A giant online shopping website, a leading sports and fashion management company and a powerhouse fashion magazine decide to collaborate for a fashion weekend; what can you expect? Excitement, panache, style, oomph, exuberance, fun… the list can go on and on. This was exactly what we experienced at The Myntra Fashion Weekend.

A weekend of exuberant designer exhibitions, vivacious pop-up shops, high tempo live bands and engaging competitions; this was a one-of-its-kind shopping and runway experience. The Vogue Fest was dedicated to all empowered and feisty women of today, who continually achieve their goals.

If you did miss it, here are a few highlights!

  • The announcement of Masaba’s latest collection ‘Anouk’; besides cocktails at Li Bai.
  • Sushmita Sen redefining ‘hot’ on the ramp with a black leather Rina Dhaka ensemble.
  • The Howard Pereira Trio and acoustic duo Ankura Tewari and Sid Coutto lifted our moods.
  • Pria Kataria Puri took us on a boho luxe holiday with her sorbet hued maxis and high buns.
  • Karan Johar’s ‘ Marquee’ was certainly all about the glitter and gold in Bollywood.
  • Live chocolate demo by Sanjana from mouth watering patisserie La Folie.
  • Actress Kalki Koechlin revealed styling cues that everyone could relate to.
  • A presentation of emerging designer labels Huemn, Ikai, Ka Sha, Surendri and Quirk box by Stylist Aki Narula.
Huemn- Ikai- [KA][Sha]- Surendri- Quirk Box curated by Aki Narula

Huemn- Ikai- [KA][Sha]- Surendri- Quirk Box curated by Aki Narula

  • Ali Zaffar walked boldy in a vintage suit for Luxury Menswear by Men’s Health Magazine.

  • School of Music presented harmonic notes and ballads that we took note of.
  • BBlunt curator and hair stylist Adhuna Akhtar showed us how to don this seasons’s most stylish hairstyles.
  • Lessons from the molecular gastronomy chef Joshua.
  • Motown’s Thomas Andrews left us swaying to his soulful beats for an hour-long session.
  • Closing show by HRX, a fitness inspired collection by Hrithik Roshan came with a high dose of action, live on stage.
HRX, a fitness inspired collection by Hrithik Roshan

HRX, a fitness inspired collection by Hrithik Roshan

Extravagant and entertaining in its first edition; the bars are set high and we curiously await the announcement of the next one.

By: Fleur De Mello

About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.