Myntra Fashion Weekend

Fashion Indulgence with Myntra & Vogue

Figure this? A giant online shopping website, a leading sports and fashion management company and a powerhouse fashion magazine decide to collaborate for a fashion weekend; what can you expect? Excitement, panache, style, oomph, exuberance, fun… the list can go on and on. This was exactly what we experienced at The Myntra Fashion Weekend.

A weekend of exuberant designer exhibitions, vivacious pop-up shops, high tempo live bands and engaging competitions; this was a one-of-its-kind shopping and runway experience. The Vogue Fest was dedicated to all empowered and feisty women of today, who continually achieve their goals.

If you did miss it, here are a few highlights!

  • The announcement of Masaba’s latest collection ‘Anouk’; besides cocktails at Li Bai.
  • Sushmita Sen redefining ‘hot’ on the ramp with a black leather Rina Dhaka ensemble.
  • The Howard Pereira Trio and acoustic duo Ankura Tewari and Sid Coutto lifted our moods.
  • Pria Kataria Puri took us on a boho luxe holiday with her sorbet hued maxis and high buns.
  • Karan Johar’s ‘ Marquee’ was certainly all about the glitter and gold in Bollywood.
  • Live chocolate demo by Sanjana from mouth watering patisserie La Folie.
  • Actress Kalki Koechlin revealed styling cues that everyone could relate to.
  • A presentation of emerging designer labels Huemn, Ikai, Ka Sha, Surendri and Quirk box by Stylist Aki Narula.
Huemn- Ikai- [KA][Sha]- Surendri- Quirk Box curated by Aki Narula
Huemn- Ikai- [KA][Sha]- Surendri- Quirk Box curated by Aki Narula
  • Ali Zaffar walked boldy in a vintage suit for Luxury Menswear by Men’s Health Magazine.

  • School of Music presented harmonic notes and ballads that we took note of.
  • BBlunt curator and hair stylist Adhuna Akhtar showed us how to don this seasons’s most stylish hairstyles.
  • Lessons from the molecular gastronomy chef Joshua.
  • Motown’s Thomas Andrews left us swaying to his soulful beats for an hour-long session.
  • Closing show by HRX, a fitness inspired collection by Hrithik Roshan came with a high dose of action, live on stage.
HRX, a fitness inspired collection by Hrithik Roshan
HRX, a fitness inspired collection by Hrithik Roshan

Extravagant and entertaining in its first edition; the bars are set high and we curiously await the announcement of the next one.

By: Fleur De Mello

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