Sportswear: A Fashion Staple

We are convinced that half of the population reading this has already nodded their heads to the main title and agree that combining fashion and comfort are a match made in heaven. Besides, working out is not just about sweating it out in the gym, it could be a peaceful yoga session or an adrenaline pumping dance class too. Fitness regimes were not so common back then, but now it has become an important part of our day-to-day lives. This is what has prompted designers and sport brands to join hands and create designer gym wear.

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Have you ever thought about the amount of merchandise that is planned and articulated for the Olympics or the Asian Games? The variety of sport events, the number of players, design key, wearability function, technology improvisation are all given due importance now.

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We’re not only giving a mention to sport events and fashions shows, but in reality almost every high fashion brand is also making it a must-have. Multi-national retail clothing companies such as H&M and New Look have an endless number of oversized jumpers and  comfy sweatpants to innovative sneakers. The trick is to team up all this androgyny with a pair of heels! German sportswear powerhouse Adidas has also teamed with Jeremy Scott to avail of a range of sports gear that is lighter, wearable and has an outburst of a fashion statement.

A few days ago, English model Cara Delevigne collaborated with luxury international brand DKNY to launch a 15-piece capsule collection that spoke of sports that was high on effortless style. Indian designer duo Pranav Mishra and Shyma Shetty have also brought to the canvas an interesting collection last summer of dropped shoulder sweatshirts, striped suits, unisex shirts, zipped jackets, vinyl fleece shorts and panelled trousers under their collection HUEMN.

Clearly, we’ve moved from our Juicy Couture days; this is more like a sportswear revolution.

By: Fleur De Mello

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Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.