Want to know what to expect from Lakmé Fashion Week, due this month? Well, for starters, Manish Malhotra will launch WEvolve. WEvolve is a global campaign that empowers young men and women to challenge norms that lead to gender violence. This show featuring ‘The Blue Fashion Runway’, is part of Lakmé Fashion Week’s 15-years celebration.
What does Manish Malhotra have to say?
It is a pleasure to be involved in the launch of this WEvolve global campaign that addresses gender violence. Fashion has a comprehensive and universal appeal and can thus be a powerful instrument to raise awareness and promote action. I congratulate WEvolve and Lakmé Fashion Week and am entirely overwhelmed to show my Blue Fashion Runway Collection and contribute to this great cause.
More about the campaign
WEvolve program draws on the power of creative industries. This includes mass popular culture, fashion, and social media to empower young people to challenge norms and behaviours that lead to gender violence.
What is WEvolve?
WEvolve is a partnership that includes a growing list of multilateral organisations, business groups and companies, foundations, civil society and academic institutions. The diverse array of partners includes Breakthrough, CARE International, Cornell University, International Finance Corporation, Ogilvy, Pearl Academy, Population Foundation, PROMUNDO, Show of Force, UNWomen, and World Bank.