Wendell Rodricks collaborates with Phillips for Lakme Fashion Week SS’15

Taking cue from Anna Wintour’s statement–Trend is a dirty word–at the recently concluded New York Fashion Week, Wendell Rodricks says, ‘‘We designers don’t follow trends, we are trendsetters; we set the trends on the runway based on our mood!’’ He then draws reference to his previous collection that comprised whites and reminds us how white became a trend and was carried by leading magazines in India for that season.

Wendell Rodricks for Philips - The POPOLOGY Collection LFW 2015

Wendell Rodricks for Philips – The POPOLOGY Collection LFW 2015

This season, Wendell Rodricks has associated himself with Philips, which is one of the leading diversified technology companies in the world to create a unique collection inspired on Pop Art. This collection perfectly fits into the concept of youthful fashion at Philips. The theme gives power to the youth of today to go explore their realms of ‘unreality’ to make it ‘unusual’.

Wendell Rodricks by Rafique Sayed

Elaborating on this association, Wendell Rodricks says, “I will set the trend for Philips at LFW. The POPOLOGY Collection for Philips 2015 defines the narrative of a nostalgic 60’s emotion with a fashion forward look. It is a fusion of looks and themes to create something totally unexpected. For the first time ever, for Philips Personal Care, we have unfurled a wide colour palette that includes sunshine yellow, burnt orange, olive green, pale mint, dove grey, black, candy pink, pale lilac, Turkish blue, turquoise blue and signature white.”

By: Jeremy Cabral

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Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.

Comments

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