Wendell Rodricks presented a high-octane, vibrant and fun show titled ‘Popology for Philips 2015’at Lakme Fashion Week. He carried out his patent signature style using crepe silk and flowy silhouettes and giving his collection a pop feel by simply adding a pop of vibrant colours, intead of his regular whites. He used an array of hues like sunshine yellow, burnt orange, olive green, pale mint, dove grey, black, candy pink, pale lilac, turkish blue and turquoise blue.
Wendell’s collection stays true to youthful fashion that is instantly attainable. Highly roused by the ‘Pop Art’ trend, Wendell let loose a burst of colour on stage, mesmerising the awaiting audience. This collection was also a referral to the concept of pop-up stores that merchandise at unusual places, making it accessible to a wider group of consumers. His idea was to fit into the concept of youthful fashion that made it attainable in an instant.
Based on a wave of nostalgia from the 1960’s style and silhouettes, the line brought a very fashion-forward touch to the ramp. The signature style carried out by Wendell Rodricks, who is known to excel in his craft and expertise, was clearly evident as the models cat-walked, leaving the audience in awe.
Show stopper, Waluscha took the spectators by surprise when the lights dimmed to neon blue and she walked out wearing a jet black swimsuit over a wool crépe pleated peplum skirt. She was the perfect defining icon to the youthful collection.
By: Jeremy Cabral