Despite earnest efforts by numerous brands, there is a visible dearth in classy wear for men. So when Oxemberg, a leading clothing brand for men from the house of Siyaram’s, roped in the nawab of Bollywood, Saif Ali Khan, as its brand ambassador back in 2013, there was a whiff of class and sophistication in the air. We instantly knew that the much-needed change is here – exemplifying the man of today for his style, which is young, suave and fuss-free
Taking forward this fresh thought is the visually driven collection by Oxemberg, designed keeping in mind the young, urban audience and revolves around sophisticated imagery. The brand has been creating fashion since its inception, offering the latest designs with a perfect fit in both formal and casual segments. Oxemberg is an epitome of style and class. The designs of the clothing are symbolic as it cleverly weaves the brand story and the initial ‘O’. Oxemberg’s 2015-16 collection is meant to make men’s fashion choices easier. The approach is classic, yet young and dynamic. The overall visual story is stark, crisp and contemporary, just like the brand itself.
Saif Ali Khan says, “Oxemberg comprehends the market well and caters to it with its exhaustive range. It was fun shooting for Oxemberg as this campaign has a distinct abstract concept with cool colours. The overall theme is classic, simple yet fashionable with a clear attention to aspirational clothes for the Indian market. The customers today take interest to dress up smartly hence it’s all about the getting the right colours and fits. In this context Oxemberg has hit the nail on the head by designing a fresh and competitive range offering an unparalleled combination of fine cuts, perfect fits and desired comfort.”
This year, the collection is younger – has more prints and colours. Gaurav Poddar, Executive Director, Siyaram Silk Mills Ltd., comments, “Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. Our objective behind this campaign was to connect with our young customers with a fresh outlook and distinctive approach. With the emphasis on the wide range, the shoot aptly sums up the brand characteristics.”
The current collection has abstract and minimalistic structures with an even finish. It doesn’t draw attention away from the products rather it enhances them through contrast. The versatile formal and semi-formal pieces can easily be worn from day to night with just a change in accessories. Besides formal and semi-formal wear, the brand also has a vast casual shirts and t-shirts range, along with denims that have been specially engineered for male body types. Here are some the looks that any Indian male can slip into to create that lasting impression.
Denims never go out of style, it just keep reinventing itself. The denim collection by Oxemberg, in its ripped and stone washed versions, exudes casual elegance.
Formal wear is tricky. You need to dress smart, but not stand out in the crowd. Here, more than the colours, texture and patterns come into play. Oxemberg has a striking range of formal wear that exudes class and style.
For most Indians, casual wear comprises self coloured t-shirts, rubber prints. Oxemberg breaks away from this norm and presents some striking chequered prints and stripes for those Friday office days or weekend plans.
With this, Oxemberg is literally raising the bar in the men’s fashion segment.
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