Are You a Rule Breaker?

“It’s all about individual and personal style, wearing high-end, low-end, classic labels and up-and-coming designers all together” – Alexander McQueen

While growing up, we were told that rules are meant to be followed. In fashion, I came across so many rules that it initially intimidated me and I felt like I did not belong in fashion. However, soon I started to question myself and the answers were right in front of me.


Fashion trends constantly change and evolve, though there is one thing that remains constant – rules are meant to be broken. Trends change but we do not adopt them unless we see trendsetters breaking these norms to make new “rules”.


In contemporary culture, the link between power, social discipline, conformity and fashion is often so entrenched that existing norms are beyond our taste, causing us to often regulate and control ourselves without any deliberate oppression from others.


Premium lifestyle and gifting brand Shazé recently launched the ‘Rule Breaker’ watch. Men who walk a different path inspire the concept behind the campaign. A person, who breaks way from the clutter to follow his own dreams, as most of us are not sure who ever made these rules. “Rules” are just guides to current fashion form and not the holy gospel.



Shaze as a brand is dedicated to providing such discerning consumers the finest pieces of jewellery, perfume, candle, scarves, watches, wristbands, home décor, silverware, leather ware and religious idols, assuring something for everyone.


Join the revolution leave your comments using #ItsTimeForRealMen on social media.

A FMW Production

Story by: Jeremy Cabral | Styling by: Nazm Saigara | Model: Jeremy Cabral | Rule Breaker Watch: Shaze India | Cotton Trousers: Nautica | Casual White Shirt: GANT


About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.