Birdhichand redefines Fashion Statement with their latest brooch for Men

Brooches began life as functional, utilitarian items that were used to secure pieces of clothing, like a loincloth. The first recorded brooches were made of thorns and flint, while pins crafted from metal date back to the bronze age.

Centuries later, there’s so much transition that the humble brooch has made. From being a utility item to now being treated as a fashion staple the brooch has seen it all. What once was considered to be a jewellery possession for women has today made its way into men’s wardrobes as well.

A journey that started in Jaipur’s Johri Bazar has today taken the fashion world by storm, burning ramps across fashion weeks. Birdichand Ghanshyam jewellers have been pioneers in fine jewellery. Through the years they’ve focused on craftsmanship, passion and artistic flair that reflect in every piece of jewellery that they create.

We pinned history to our pockets and took a walk down royal lanes of Jaipur in sheer Birdichand style.


Inspired by tombs and vintage coins, carved with polki, gold, diamonds and emeralds, this brooch adds the royal touch to your suit, creating a statement every time you walk into a boardroom

Every rider has that one special horse. That one horse who changes everything about them. The chic horse motif pinned to your chest acts as a representation of your personality – strong, bold, elegant and always ahead of your times.

Powerful and fierce, this attractive archaic brooch with elephant motif and vintage coins is the perfect accessory when you want to brooch your way into being the talk of town.



What’s a wedding if it is just about the clothes? Make your accessories the one stealing the limelight. Accessorize your Indian attire with this elegantly designed brooch by Birdichand, finely crafted to include vintage coins.

Birdichand is redefining the saying ‘Good things come in small packages’. Their brooches are symbolic of their belief of extracting perfection from every jewel that enters their showroom.

A FMW Production

Story by: Giselle Mendes | Photography by: Sushant Sawant

About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.

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