By Ashita Bhandari

Plum is a beloved skin-care and beauty brand created in a London design studio. It has a wonderful line of beauty products ranging from cleansers, face washes scrubs, toners, moisturizers, SPF, face masks, eye make up and much more. What’s so special about it you ask? Its 100% vegan! It believes in taking from nature and giving back more.

While using skin care and cosmetic products, there’s one thing that always daunts me. Even though they make our skin look fresh and glowing, there are always side effects, sometimes in the short run and sometimes in the long. No matter what the companies promise, they all have toxicants and chemicals. With plum we have no worries. The products do NOT have commonly used chemicals such as paraben, Propylene Glycol (PG), Sodium Lauryl Sulphate (SLS), Phthalates, Diethanolamine (DEA) and Para-amino benzoic acid (PABA) that are all proven skin irritants causing dermatitis, birth defects and some even leading to cancer.


Plum marries science and product expertise with an innate love for nature, to give us healthy, glowing skin naturally. The cruelty free brand uses essential oils, plant extracts, plant seeds, aloe vera, clay and other such ingredients derived from nature.

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For the festive season, Plum has launched selected new products to their beauty range. Along with that, they have some flattering offers and discounts to rejuvenate our Diwali. Giving all the more reason to check out their extremely user-friendly website. With their special ranges of wild cherries & kiwi, choco-latte, chamomile & white tea, grape seed & sea buckthorn and aloe, the skin finds it hard to resist. Instead of repeating the clichéd ritual of giving perfumes and clothes, get your loved ones a basket of Plum goodies and give them the gift of healthy, radiant skin. But hurry! Or your picks may go out of stock soon.

Have a glowing day!



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