“Buy less, choose well, make it last” – Vivienne Westwood
This is the age of the unusual. This is the age of experimentation. This is the age of being outlandish. This is the age of fashion with a difference.
Wondering what we are talking about. Well, we won’t blame you. When Lady Gaga walked down the red carpet with the infamous meat dress, we admit we were taken aback. While her eccentric fashion sense is commendable, we couldn’t help and wonder what next! Must we say, we are extremely pleased. The textile industry is evolving, and in such delightful way. The amalgamation of science, waste and fashion is interesting to say the least, but its impact on the ecology makes it even sweeter.
Still wondering what we are talking about? Remember those ‘best out of waste’ projects in school, well the fashion industry has just upped the ante. Processing by-products of food into wearable fashion on our FMW radar.
Salvatore Ferragamo is the first to use citrus as a fiber to create fabric; his capsule is breathable fashion made of the orange peel. It’s interesting to know how we get 700,000 remains of oranges in Italy itself! This fabric is called twill and feels as soft as silk, while the prints have a Mediterranean influence of nature and fruits. It also displays a more abstract and literary sequence of drawings of floating clouds and flowers. From these authentic designer prints, the team brings forth a collection made of essential cuts and lines applied to shirts, dresses, trousers, and foulards, with the style of a delicate daily wear that embraces naturalness and comfort.
American Eagle, one of our most favourite brands, has come out with their own version of sustainable fashion by creating their range of DENIM X CAFÉ (for women) and DENIM X FLEX (for men) including an array of apparels like shorts, skirts, jeans, in denim (of course). The brownie point about these pair of jeans is that it is made from coffee grounds, which reduces your trips to the laundry—they could be worn regularly with fewer washes. Yes, we, definitely, need something like that! The java in it neutralizes odour and their mystical absorbing power helps them dry faster. Another benefit is that coffee grounds have microscopic pores that reflect UV rays.
The next time you swirl your glass of wine, only to realize that you can, literally, wear your drink. Yes, you could from the bioalloy project from the University of Western Australia, who is recognized for innovating this awesome new fabric made from wine scum. The microbes that grow like skin on the surface of the vine / fermented grapes create the textile. Its slimy nature might creep you out at first, but it grows on you. This skin is then sculpted onto a mould in your desired shape and left to dry. Jackets, dresses and some other apparels are known to be fabricated from it. They accompany a package of benefits like it being 100% biodegradable, eliminating the efforts that are put into sewing and pattern making, less costly in comparison to other yarn productions and the colour is so much prettier. For all wine lovers it is an ultimate investment. Just don’t get exuberant that you might want to drink it, its wearable but certainly NOT drinkable!
Q milk is a fabric made of milk. If you thought milk was only used for your breakfast cereal, then you’ve got it wrong! The fabric is 100% natural, soft like silk and as smooth as your weekend. It has natural properties making it skin friendly, thermo-bounding properties, and has antibacterial properties. This feather-weighted fabric is used to make active wear, body cons and almost everything comfortable that you know of.
The next time you declutter, make sure you save your cotton tees as you could exchange them for brand new jeans. Well, why not? Everybody likes new, unpaid stuff! You wouldn’t believe it, but it’s our most desired denim brand, which uses five old tees to make a brand new pair of jeans. The next time you’re revamping you know what to do! The brand creates cotton yarns from old apparels, which saves a whole lot of water intensive cotton grown in the fields and saves old cotton by recycling. The old yarn being weak is blended with other fibers that make the quality even stronger, the process is organic and benefits nature as well as mankind.
Such a winner!
A FMW Production
Story by: Adelle Rodrigues |Edited by: Esther Cabral | Graphics by: Vritti Shah