Making of The Swiss Fashion Art Calendar 2014/15
The sixth edition of the SWISS- Narendra Kumar calendar 2014/15 was unveiled over a classy travel-cum-fashion themed presentation hosted at The Trident, Nariman Point. This fashion-art calendar from SWISS is a much awaited collector’s Item amongst the who’s who of the country.
Moving away from the norm of Bollywood actors and professional models, this edition of the SWISS-Narendra Kumar calendar will see none other than the SWISS cabin crew members as models for the first time in the magnificent settings of Lucerne.”I would say this is one of our most stunning offerings. The crew have always been the face of SWISS and beautifully reflect the ethos of this year’s theme”, said Narendra Kumar.
Narendra Kumar dressed as the captain of the aircraft showcased his fashion couture with the models alighting from the aeroplane! Adding to the theme of Swiss Hospitality were elegant touches of SWISS such as boarding passes as a part of the guest invitation, personalised welcome at the venue by SWISS Indian flight attendants,inflight announcements as a part of the event showcase, Swiss dishes on the menu like Julienne Chicken Roesti Zurich style, Roesti with Mushroom Ragout and Swiss Dark Chocolate Mousse and SWISS giveaways at the end of the evening.
Lucerne was the chosen destination for the calendar shoot this year. Located in the centre of Switzerland, Lucerne is known for it truly scenic picturesque portrait of lakes and mountains. It is a centre for art, music, traditions and culture and is famous for tourism, cultural activities, art exhibitions, music concerts and events and is also the centre for hospitality management. “The city truly was truly a great match, offering the perfect settings for the fashion-art calendar which is a blend of everything elegant about Lucerne “, added photographer Prasad Naik.