All You Need To Know About The Sabyasachi x H&M collection

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Story by: Team FMW

Swedish fashion retailer Hennes & Mauritz (H&M) will be selling Sabyasachi Collection at its outlets from April 16 this year, according to a top H&M official. The Sabyasachi x H&M collection will offer a complete wardrobe, including accessories, for both men and women. Products will also be available online at Myntra and hm.com.

H&M India CEO Janne Einola said the collection is being launched to mark the completion of the company’s five-year presence in India. While Einola did not share pricing details for the Sabyasachi products, he added that designer fashion was being “democratised” and is being made available at accessible price points. Kolkata-born Sabyasachi Mukherjee is famous for his vibrant and eclectic styles and has designed for a slew of Bollywood movies and actors.

The designer’s range encompasses couture, ready-to-wear, fine jewellery and accessories. He has five flagship stores across India. The tie-up with Sabyasachi will mark the entry of H&M, which has so far restricted its range to western wear, into the ethnic wear space.

Sabyasachi’s trademark sarees have been much-sought-after in the world of fashion. The Sabyasachi x H&M collection will have a mix of modern and traditional silhouettes, drawing from India’s rich textile history. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation.

H&M entered India in October 2015, and has aggressively expanded since, launching 47 stores across the country.

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