High Fashion Brand – Cleaning up their Closet
The glitzy logos and expensive apparels that one desires and calls high fashion, actually are menial in nature. This trillion-dollar industry isn’t as glam as it seems; after all, they all have dirty, little secrets and it’s time we call them out one by one.
Burberry, the king of chequered fashion, recently burnt down 28.6 pounds worth of unsold clothing and accessories. Why? Because they didn’t want to have their clothes sold cheaply or worn by the non-elite, didn’t want to see knock offs around town and didn’t want to sell products in the grey market! They conveniently mentioned the energy used to burn it down was restored, but who needs 28 pounds worth of energy anyway? Burberry is not the only one guilty, almost all high-end brands indulge in these practices in order to be ‘exclusive’.
The numerous animal fur collections by Versace haven’t been a boon to the environment either. And Donatella is not alone in the fur gang; Michael Kors, Gucci, Givenchy are the others, but she certainly has been the only one who has paid least attention to using faux fur. In a recent interview, she proudly announced, Fur? I’m out of that. I don’t want to kill animals to make fashion. It doesn’t feel right. Well, her pet Audrey must be her ultimate inspiration, but we’re also displeased to know that her online fur collection was still reflecting when she made this statement. All we can do is hope for the best for the next season!
Our favourite high-street fashion brand, Zara, hasn’t been in the good books either the risk of the labourers manufacturing their apparels wasn’t enough that now they’ve targeted nature too. The sprawling store in South Bombay had two gigantic tulip trees standing tall at the entrance of the store, which proved to be a hindrance to the display branding. However, strangely trees started to dry up and wither away.
When investigated, it was found that the trees had drilled holes with poisonous chemicals injected into them. Vanshakti NGO has filed a petition to find the culprit and to take severe action against them. Ironically, Zara has placed fancy flower pots in front of the store, which will never be able to fill the gap of an old root.
It’s appalling that some of our favourite brands would stoop to such levels. The glitzy fashion industry is not so glamourous after all!
A FMW Production
Story by: Adelle Rodrigues | Edited by: Esther Cabral |Graphics by: Vritti Gala