MEET OUR EXPERTS
Aparna Badlani is a microbiologist by education, I started my career in fashion as a summer trainee, learning various aspects of apparel merchandising at a women’s formal wear brand called ‘Barcode’. This was in the year 1999, and it was while working with this label, I realized the career path I wanted to pave for myself. To take my understanding of buying and merchandising a step ahead, I decided to educate myself and applied for a 1yr course in Fashion design & clothing Technology at NIFT-Mumbai. At the end of the diploma, I landed a job in a garment export house, which served as the perfect platform to better my knowledge of fabrics, pricing, delivery timelines, etc. A year later, in the year 2002, I joined Pantaloon, then a part of the Future Group, as an assistant buyer for women’s wear. These were my formative years in the business of retail and being in this job gave me tremendous insight into a consumer-driven industry. The business was totally volume-driven, the consumer chain was huge. To be able to come up with designs and styles that were fashionable and yet had a mass appeal was something I learned on the job. The transition from pantaloon to Be: (a Raymond enterprise) was an obvious and well thought out one for me since I eventually saw myself either establishing my own store or working for a luxury brand. I joined Be: two years later in 2004 as a category manager for women’s wear.
Be: was at that time the only retail chain that was attempting to tap and corporatize the designer wear market and working to make designer wear accessible to the consumer. Designer Prêt was our forte and we worked very closely with some of the biggest names in the industry like Rohit Bal, Manish Arora, Shantanu & Nikhil, Priyadarshini Rao, Wendell Rodricks, Gauri and Nainika, Rajesh Pratap Singh to name a few. My interest in the fashion luxury business has only grown since. I have been instrumental in putting together the store concept and the designer mix for the store Amara at Kemps Corner, Mumbai. Worked closely with designer Priyadarshini Rao and launched her label Sepia, in the year 2006.
In the year 2007, I launched my own Multi designer store under the name ZOYA, retailing designer clothes and accessories, followed by my second store in April 2011, under the name ATOSA. From August 2010-2012, I worked as a consultant for an e-commerce portal under the name Exclusively.in that promotes Indian luxury to the global consumer. My role was to introduce some of the top designers and craftsmen in India to consumers across the globe thus taking Indian Fashion to a global platform. 2018-2019 I worked as a consultant for the Luxury lifestyle weekend (LLW) putting together their fashion segment. 2021 has been the year of change for a lot of us, this year has seen me throw in my entrepreneur hat and turn brand and creative consultant for aza. After spending almost 2 decades in the business I still feel that I have many mountains to scale and avenues to explore enriching my life as I go along.
Greeshma is an MBA from Welingkar Institute of Management and a BMS graduate from Narsee Monjee College. She is a Certified Image Consultant trained by the Senior most Image Consultant internationally. She is also the Master Trainer at the “Femina Believe Learning Academy” (A Times of India initiative). She has conducted over 800 workshops addressing close to 15,000 participants in India, Middle East, and Southeast Asia. She has also coached CEOs and Entrepreneurs on various aspects of Presence.
Prior to setting up the company, she has worked as an HR professional with an IT MNC. She has successfully designed and delivered quality corporate training programs for employees at various levels and across industries like Banking & Finance, Consulting, Manufacturing, IT, Aviation, Education, Luxury Retail, and Pharma. She has conducted training programs for companies like Nippon Asset Management, DBS, Bank of America, Yes Bank, RBL, Mastercard, Deloitte US, Nomura, Macquarie, BNP Paribas, Tata AIA, Oberoi Group to name a few.
She was recently felicitated by the “Influencer’s Award” by Qween for making an impact in the lives of people through her training and coaching initiatives. By combining learning from management education, professional experience, and people skills, she encourages people to reach their potential through Image Management. She has featured as an expert on dining etiquette on the first reality television show on image management in the world, “Image Banani Hai” on Zoom. She is also featured as an Etiquette & Communication expert on Glamrs.com, a leading video content company. She has been interviewed on Radio City 91.1 and has featured in various national dailies like Times of India, Economic Times, Mumbai Mirror, Times Ascent, Bombay Times, DNA and The New Indian Express and magazines like Femina.