Jiwa Cafe|The Healthier Indian Alternative To Subway

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Most food products today are laden with artificial chemicals, flavours, colours, enhancers, emulsifiers, improvers and preservatives. In the midst of all this clutter, we are happy to have found our own roti concept cafe that attempts to inspire healthier lifestyle through natural, nutritious and wholesome food.

Cafe Jiwa, Bandra West, Near Elbo Room
Cafe Jiwa, Bandra West, Near Elbo Room

The Jiwa Experience Centre is a first-ever healthy roti concept Café in Bandra.  Jiwa offers customised healthy wraps from a variety of puffed roti to choose from – Multi-grain, Slimming, Diabetic, Women special, youth plus atta and many more as your base, prepared by in-house Roti Master adding any main of your choice from Butter Beans & Feta, Exotic veggies in Balsamic, Tandoori Bhindi Aloo, Paneer Shazlik, Char grilled Fruits to Tofu Parika. Top it up with sauces such as a Mexican salsa, Greek yogurt, Hummus, Asian Wasabi, Desi Chutney, Nutty Peanut or a Pesto. What you have then is taste of goodness and wellness in quintessential roti.

Raghav Gupta - Founder Jiwa
Raghav Gupta – Founder Jiwa

Our first impression of such an offering was that of an Indianised version of the Subway where the breads were replaced with roti to create a more Indian connect. But our myth was quickly busted as we spoke to Mr. Raghav Gupta the man behind the conception of Jiwa. We were keen to get a first hand understanding of their food philosophy.  He explained when we order wheat bread at Subway, you aren’t really getting whole-wheat bread. It’s enriched. This means that the wheat stalk has been removed and processed, making it much cheaper to mass produce. This type of wheat bread has essentially the same properties as white bread.


Jiwa offers a variety of specialised & customised atta which created from responsibly sourced natural ingredients and handpicked grains. Jiwa multi-food attas are a blend of multiple grains, dals & pulses, some natural dried vegetables & herbs, edible seeds and some other super foods. The only additives that ever go into the atta are essential vitamins and minerals, which helps the body to get recommended daily dose of essential nutrients. The brand has ingeniously supplemented their products with probiotics and are proud to be the first ones to do so.

By: Jeremy Cabral

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