Extramarital Dating App: Is India Ready to Embrace It?

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Gleeden, a dating app designed by and for women, is among the world’s largest extramarital dating app. As India’s attitude towards romantic love and relationship shifts towards greater individualism and autonomy. Gleeden reports that India now represents 20% of its 10 million users. As of January 2023, approximately 20 lakh users from India are on Gleeden. Out of which 66% of new users come from major cities such as Mumbai, New Delhi, and Bengaluru. While the remaining comes from tier-2 and tier-3 cities.

Gleeden the Extra-Marital dating app

So, Is an Extramarital dating app legal in India?

Gleeden was launched in the year 2009 and introduced to the Indian market in 2017, which happened to be a year prior to the Supreme Court’s decision to abolish section 497, declaring that adultery is no longer a criminal act. Nonetheless, the court maintained that it could still be a basis for divorce as a civil offense. The Constitution Bench comprising five judges declared that the law from the colonial era was prejudiced against women and unconstitutional.

Will Indians accept the world of Non-Traditional Relationships?

Sybil Shiddell, Gleeden’s Country Manager in India, states that recent studies indicate that more than 60% of Indians have shown a significant inclination towards experimentation with non-traditional relationship forms, such as opening up their relationships and swinging, which contradicts the common perception.

In March 2023, Gleeden undertook a study in India examining the changing attitudes towards marriages, infidelity, and other cultural norms in India. The study surveyed 1,503 Indian married individuals aged between 25 and 50 years from Tier 1 and Tier 2 cities and aimed to delve into different aspects such as the general perception of infidelity, personal experiences, the impact of the pandemic, and emerging trends in relationships. The research revealed some of the newest, most sought-after love practices that Indians are adopting.

What is the cost to sign up on the Gleeden app?

Gleeden charges men anywhere between Rs 750 to Rs 9,500 to join the platform, while women can use the app for free. The age group of the app’s users, as reported by the media, is between 34 to 49 years old.

What is the alternative extramarital dating app besides Gleeden?

There are many extra-marital dating apps like Gleeden operating in India. The most prominent ones among them are:

Have An Affair Guide: Haveanaffairguide.com is a website that provides advice and information for individuals who are considering having an extramarital affair. The website offers tips on how to find a suitable partner, maintain secrecy, and avoid getting caught. It also provides resources for individuals who are struggling with the emotional impact of infidelity, including advice on how to manage guilt and shame. The site emphasizes the importance of discretion and encourages individuals to be respectful of their partners and to consider the potential consequences of their actions. Overall, haveanaffairguide.com promotes the idea that it is possible to have an affair without causing harm to oneself or others, but it also acknowledges the risks and challenges associated with such behavior.

Loving Links: Loving Links is a UK-based dating site that caters to individuals who are seeking extramarital affairs or non-monogamous relationships. The site is designed to be discreet and confidential, with features such as photo blurring and a panic button to quickly exit the site. It offers a variety of membership options, including a free trial and paid subscriptions, and allows members to create detailed profiles and search for potential partners based on various criteria. The site emphasizes the importance of honesty and communication in all relationships, including those that involve non-monogamy or infidelity.

Amoure: Amoure is a dating site that focuses on facilitating extramarital affairs and polyamorous relationships. The site’s membership is primarily composed of individuals who are already in committed relationships but seeking additional romantic or sexual partners. It offers a variety of features for communication and interaction, including private messaging, chat rooms, and video calls. The site also prioritizes user privacy and security, with features such as a discreet login and the ability to block other users.

Background of Celibacy, Swinging, and Wife-Swapping

Celibacy is a deliberate choice to refrain from sexual activity and romantic involvement, and this decision can be either a temporary or permanent one. People opt for celibacy due to a variety of reasons, including religious or personal beliefs or a desire to prioritize other areas of their lives. While celibacy can be challenging, it demands deep introspection and self-control. Nevertheless, those who embrace this way of life often find a sense of tranquillity and independence.

Polyamorous relationships involve emotional intimacy, connection, and genuine love between individuals. The forms of such relationships vary, from involving a group of three people (known as a triad), to a setup where one person is in a relationship with two others who do not share a romantic bond (commonly known as a V). The concept of polyamory comes with its set of struggles, and it may lead to feelings of jealousy and insecurity among those involved. However, when pursued transparently and with honesty throughout the relationship, polyamory can lead to a beautiful and gratifying way of loving.

Swinging, also known as “wife-swapping,” is a consensual non-monogamous activity where couples engage in sexual activities with other couples or individuals. This practice is not new and was quite popular in the ’70s, but it has become more mainstream in recent years. Swinging can take many forms, from attending a private party to meeting strangers online. It can be a way to add excitement and variety to a relationship or explore different sexual experiences with the consent of both partners. However, swinging is not for everyone and requires open communication, trust, and honesty between all parties involved. Establishing clear boundaries and guidelines is crucial before delving into the world of swinging. While it may not be for everyone, for those seeking to add some excitement to their love life, swinging can be an exhilarating experience.


It is important to note that extramarital affairs are generally considered unethical in India and can have negative consequences for all parties involved, including the spouse, children, and extended family members.

However, according to Sybil Shiddell, an extramarital dating app in India, recent research shows that more than 60% of Indians have engaged in alternative forms of relationships such as swinging and opening their couples. This finding is contrary to the popular belief that Indians are not inclined toward such relationships.

In general, it is important to approach any claims made by companies or individuals with a critical eye and to consider the potential biases and motivations behind those claims.

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