Birdhichand redefines Fashion Statement with their latest brooch for Men

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Brooches began life as functional, utilitarian items that were used to secure pieces of clothing, like a loincloth. The first recorded brooches were made of thorns and flint, while pins crafted from metal date back to the bronze age.

Centuries later, there’s so much transition that the humble brooch has made. From being a utility item to now being treated as a fashion staple the brooch has seen it all. What once was considered to be a jewellery possession for women has today made its way into men’s wardrobes as well.

A journey that started in Jaipur’s Johri Bazar has today taken the fashion world by storm, burning ramps across fashion weeks. Birdichand Ghanshyam jewellers have been pioneers in fine jewellery. Through the years they’ve focused on craftsmanship, passion and artistic flair that reflect in every piece of jewellery that they create.

We pinned history to our pockets and took a walk down royal lanes of Jaipur in sheer Birdichand style.


Inspired by tombs and vintage coins, carved with polki, gold, diamonds and emeralds, this brooch adds the royal touch to your suit, creating a statement every time you walk into a boardroom

Every rider has that one special horse. That one horse who changes everything about them. The chic horse motif pinned to your chest acts as a representation of your personality ““ strong, bold, elegant and always ahead of your times.

Powerful and fierce, this attractive archaic brooch with elephant motif and vintage coins is the perfect accessory when you want to brooch your way into being the talk of town.



What’s a wedding if it is just about the clothes? Make your accessories the one stealing the limelight. Accessorize your Indian attire with this elegantly designed brooch by Birdichand, finely crafted to include vintage coins.

Birdichand is redefining the saying Good things come in small packages’. Their brooches are symbolic of their belief of extracting perfection from every jewel that enters their showroom.

A FMW Production

Story by: Giselle Mendes | Photography by: Sushant Sawant

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