“It’s all about individual and personal style, wearing high-end, low-end, classic labels and up-and-coming designers all together” – Alexander McQueen
While growing up, we were told that rules are meant to be followed. In fashion, I came across so many rules that it initially intimidated me and I felt like I did not belong in fashion. However, soon I started to question myself and the answers were right in front of me.
Fashion trends constantly change and evolve, though there is one thing that remains constant ““ rules are meant to be broken. Trends change but we do not adopt them unless we see trendsetters breaking these norms to make new “rules”.
In contemporary culture, the link between power, social discipline, conformity and fashion is often so entrenched that existing norms are beyond our taste, causing us to often regulate and control ourselves without any deliberate oppression from others.
Premium lifestyle and gifting brand ShazÃ© recently launched the ‘Rule Breaker’ watch. Men who walk a different path inspire the concept behind the campaign. A person, who breaks way from the clutter to follow his own dreams, as most of us are not sure who ever made these rules. “Rules” are just guides to current fashion form and not the holy gospel.
Shaze as a brand is dedicated to providing such discerning consumers the finest pieces of jewellery, perfume, candle, scarves, watches, wristbands, home dÃ©cor, silverware, leather ware and religious idols, assuring something for everyone.
Join the revolution leave your comments using #ItsTimeForRealMen on social media.
A FMW Production
Story by: Jeremy Cabral | Styling by: Nazm Saigara | Model: Jeremy Cabral | Rule Breaker Watch: Shaze India | Cotton Trousers: Nautica | Casual White Shirt: GANT