After rocking the European and American roads for more than a hundred years, since its birth in 1902, The iconic British easy to ride lightweight cruiser motorcycle brand, Triumph bikes is all set to make their debut in the Indian terrain. Triumph Motorcycles, has entered the Indian market with the launch of ten of its iconic and prestigious models from the following categories; Classics, Roadsters, Adventure, Cruisers and Supersports. The line-up, will include the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool cafÃ© racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of supersports bikes, the Daytona 675R.
At the official launch of the Triumph bikes in India, Mr Paul Stroud, Director Sales and Marketing (Global) Triumph Motorcycles Pvt. Ltd. said, “Triumph is not just a motorcycle, but a way of life. India is an exceptionally exciting market for us and the premium motorcycle segment in the country is seeing tremendous growth.” Since the Indian market is fast growing, they believe that they have a bright chance on the Indian roads as they have bikes to cater to the demand of an Indian customer. Besides the bikes, they have also launched complete accessories and motorcycle clothing for India, to give the bikers a complete riding experience.
Triumph, is evolving as a brand and in order to celebrate this, they have devised a new logo with a new mix of colours, and a new tagline ‘Go your own way’.
The bikes start from 5.7 lacs and go on till 20 lacs, depending on the model you choose. We are extremely excited and eagerly awaiting for this beauty to grace the roads of India. it’s truly an amalgamation of class, style and speed.
By: Nishtha Sood