Wear it with Pride!

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When a man whose name is synonymous to Indian pride decides to showcase his apparel range designed and led by his persona with his fans, we can expect nothing less than an outrage of discerning fans wanting to embrace his elegance. Launched in May 2016, True Blue is a joint venture between cricket legend Sachin Tendulkar and Arvind Fashion Brands Limited. The brand is crafted to stay true to the essence of the modern traditionalist who embraces his Indian roots as he takes it forward. With its modern silhouettes, unsurpassed quality and attention to detail, every True Blue product is created to meet the fashion choices of the progressive global Indian.


We at Fashion Most Wanted are thrilled to be associated with the cricketing legend. Unlike other celebrity launched labels, this collection brings out the true essence of Indian heritage and culture. With intricate detailing like mandarin collar, placket, long sleeves with barrel cuffs and roll-up tabs, waist side pockets, curved vented hem and slim fit encapsulate the Autumn Winter collection.

Here are the three looks we created for our readers in-order to bring to life the brand’s laid-back sophistication.


Discover looks inspired by Indian monuments and architecture with vintage prints hidden under the collar, cuffs, and plackets of sharp shirts and polos.

You can never go wrong with this salmon pink casual shirt with darker separates.

Strike a sophisticated balance between casual and refined with this mandarin collar shirt by our in house brand True Blue.

A FMW Production

Story by: Jeremy Cabral | Photography by: Sushant Sawant

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