Drama Is My Middle Name

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By: Roshni Raj

Barkha Shewakramani
Barkha Shewakramani

If drama is your middle name then what can be more pleasing than a collection called “Drama Queen”. The world of haute couture fashion has a new muse in the form of ultra-luxe designer and leading fashion entrepreneur Barkha Shewakramani. The Middle East based Fashionista, whose label Drama Queen’ came to international prominence at Dubai Fashion Week in 2007, combines her love of vintage inspired design with glamorous, A-list chic to create classic, timeless pieces that fuse Eastern trends with Western style.

The uber-stylish  label has enthralled Dubai’s trend-conscious socialites since its launched five years ago. It has gone on to capture the hearts of style-savvy women world over. After four successful seasons of cutting-edge collections, Drama Queen’ is now working its way through the Indian markets.

This season you can expect lots of pop colours, party prints, wide legged jumpsuits and of course the signature Victoria dress in different fabrics and embellishments. A quintessential Drama Queen’ woman is someone who is confident in her own skin, who loves fashion and is not scared to experiment.

The Drama Queen’ label epitomises the modern woman and her search for affordable, versatile and well-designed clothes. The signature collections feature an array of design elements, from beautifully tailored day classics to retro party wear with embellishments and brocade stitching. The fabrics used reflect each occasion, from soft chiffons to raw silks and on-trend lace.

Barkha’s personal journey and experiences continue to shape her fashion label. Being diagnosed with Lupus, an illness in which the immune system attacks healthy tissue, she set up Drama Queen to merge her passion for fashion with a strong social message and whilst continuing to contribute a percentage of her proceeds to support Lupus related charitable causes. Isn’t this what we call women power? Way to go girl!

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