IRFW Summer/Resort 2014 Trend Report

Many people in India don’t understand the concept of resort wear, since it is comparatively young in India. India Resort Fashion Week (IRFW) saw its awakening in India in the year 2011 but it is just now that it has built strong foundations. While previously the property was managed by 4 different companies, the management spelled nothing but disaster. Everything was a mess, afternoon shows were going vacant because nobody would voluntarily subject themselves to the scorching afternoon sun at Goa. However, this year we found a few sweet rays of hope as it became the property of E-sense. We were just about to give up on it but it took us by surprise- the shows started on time, the ambience gave a relaxed resort-like feel and the designers made sure the collections were in line with the theme.

FMW scouts, explores and zooms in on the trends that one  must pick up from IRFW:

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Finally, India has its own resort fashion week in true sense of the term. Although, we believe that models could have been judged according to their bodies- we don’t want to see models wearing bikinis and showing off painful razor burns on their bikini line or stretch marks on their tushies! It is okay to get razor burns or stretch marks but flaunting it on the ramp where every tiny flaw gets magnified is insane, isn’t it?

It was like a breath of fresh air and we are looking forward to the next IRFW- more because it has scope of improvement and growth. However, we would also hope next innings get us a different designer for grand finale after having watched the same two consecutive seasons. Two times in a row, third time will make it a very tedious pattern.

Before you pack your back-pack and set out on that rejuvenating trip, don’t forget to do a quick trend-check! xx

By: Akanksha Narang

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