The Secret To Fluid Feminine Fashion

“Maybe some women aren’t meant to be tamed. Maybe they need to run free, until they find someone just as wild to run with.”

When Carrie Bradshaw typed these on her computer in Sex and The City, she summarized ‘womanhood’, ‘ambition’, ‘life’ and ‘love’ for most of us. And just a couple of episodes apart, she goes on to say “A relationship is like couture, if it doesn’t fit perfectly, it’s a disaster.”

The woman of 2015 is a more complex version of the Carrie of 2008 that we all continue to idolize. She knows exactly what she wants and she knows how to get it, all the while balancing every single thing that she does best.  She closes multi million dollar deals in the boardroom and with the same panache can put together a dinner spread for the family. She doesn’t shy away from exuding personality.

Liva – Grasim’s latest offering, is a fabric custom made just for the woman of today. Liva Viscose is a fabric product of Birla Cellulose that soft and breathable, all thanks to its super absorbent qualities. The conglomerate tied up with designer Anita Dongre’s Global Desi, presenting a collection designed with the woman of 2015 in mind. The fabric’s versatility has been widely appreciated, its fall and softness adding to its popularity.

What the fabric successfully achieves is adding to the wearers femininity, thanks to its ability to fit well with the Indian body type. It allows you to feel graceful and free. But it doesn’t end there. LIVA’s love affair with the confident woman is beyond just the fit. In many ways, it defines her. HOW?

Ambitious: She’s not someone who waits around for the opportune moment. She jumps at any give opportunity. She knows how to make her move and climb the ladder of success. LIVA let’s her make her mark

Feisty: She has a burning fire that motivates her to do beyond the ordinary. LIVA helps her breakway from stereotype and create a trend of her own


Brusque: She has her opinion and wears one too. ALWAYS


What does LIVA do for you?


An FMW Production

Text by: Giselle Mendes | Model: Nazm Saigara | Wardrobe: Liva collection by AND and Global Desi | Footwear by: Steve Madden #SM25 | Hair & Make Up Partner: Jean Claude Biguine | Photography: Sushant Sawant

One Comment

  1. That Tripe-E Urban Life – bangalore-chennai – A girl who loves affordable fashion, a little bit of makeup and lots of travelling. Just trying to help a few of you with my reviews and styling tips to dress happily, comfortably and affordably. Contact me for any query or collaborations at aishwaryamohan25@gmail.com
    Shopaholibond says:

    Loved the outfits and the various looks. Do checkout my blog http://www.shopaholibond.wordpress.com to read my latest post. Would love to heard back from u 🙂

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