Me & My Glamorous Bag

Confident in her magnetic appeal; and comfortable in her own skin she knows her mind and expresses her desires. She is the modern Indian woman. Holii’s latest ad campaign is centered on the theme ‘Me and my glamorous bag’ and showcases the stylish relationship that the urbane woman shares with her hand bags.

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Bags are no longer just an accessory to carry her essentials around, she knows that her handbag articulates her personality. Sensuous gaze, mystifying smile and stunning clothes matched with colourful Holii bags clearly bring out the brand’s idea of glamour and attitude of the Holii woman.

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The campaign is lyrical and edgy in the same breath –just like our customer! Holii speaks the idiom of the modern Indian woman who is eclectic in her style and likes to mix and match. There is a mysterious aura about her that is as complex as it is endearing. The latest campaign seeks to reach out to her familiarity with Indian culture and the zest for her modern lifestyle; and the way she dons them with passion. After all, isn’t style all about being sexy, spirited and striking?

By: Team FMW

About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.


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