Anupamaa Dayal Goes Global

A brand known for it’s global, travller-vibe, Anupamaa Dayal has long been a favorite for people on the go. With the inherent inspiration being the ancient, almost forgotten hand printing and needle – craft techniques in India, the collections have been a portrayal of vintage meets bold and western.

Anupamaa - WIFW SS 2014

Anupamaa – WIFW SS 2014

In a venture to personalize the experience for existing and prospective clientele, the brand now goes global with This e-commerce project has been launched to reach the wider and more global audience.

Anupamaa - WIFW SS 2014

Anupamaa – WIFW SS 2014

Their collection has always been proclaimed for their artistic look and her unusual use of colour. The print stories are often eclectic and the philosophy preached as organic.

Speaking about the new venture, the designer Anupamaa Dayal said, “The brand ANUPAMAA has always gone across geographical and cultural boundaries. We are delighted to announce that we are now live with our brand new e-commerce website! Looking forward to reaching out to all you beautiful women!”.

The collection available online contains everything from palazzo pants to crop tops as well as Indian wear.

Price range: Rs. 5200 onwards

About is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.


  1. aditiagrawal says:

    looks interesting