Elle Unveiled Its Latest Collection

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Fresh! That’s the first thought that crossed my mind as I entered the Elle store on an exceptionally hot summer day. When the lovely Elle team invited FMW to an afternoon of mingling with other stylists and bloggers, I didn’t quite expect what was in store for me. We were welcomed with free flowing champagne, macaroons and cheese. An awesome makeover courtesy  Jean Claude Biguine got me blushingly pink. Pun intended.

“Our new collection is called Clarity”, quoted Nidhi Katariya, the head designer with Elle as she explained what inspired her to have a clean, feminine, and almost ethereal line with detailing like the French.

Florals are timelessly filled with the spirit of spring, Feminine and subdued neon’s and bright pastel blossoms reminded me of the garden of Eden. Knife pleated outerwear, sheer light as air dresses, silk jumpsuits, laced detailing and pin tucks added to the feminine fantasy.

Inspiration Clarity
Inspiration Clarity

The main collection called Botanical’ screamed of vibrant fruit digital prints. Contemporary interpretations of the iconic print made my eyes pop and heart go boom boom. My love affair with the maxi dress and dipped hem grew stronger.  I was transported to a fantasy of twirling to some liberating music, wrapped in the sheer delicate fluid fabric that dominated the store.

Botanical Collection
Botanical Collection

The enigmatic one shouldered lace peplum dress appeared graceful and gristly at the same time.

Peplum Dress
Peplum Dress

If  you’re not keen on adapting to spring’s garden prints, Elle offers a lot of alternatives- Sketchy graphic print tees, chicken lace ruffled spaghettis, vibrant colored cowl necks, and romantic laced Peter Pan collared chic outerwear is what you can count on. With Bermudas topping the trend list this year; its length satisfies the shy fashionista’s.


 The optimistic choice of sophisticated suede, cut worked leather and vibrant colored leather for the hand bags made my fashionable heart skip a beat as I continued to crush over the two toned kitten heels and wedges.

EABC1201P Rs.2000 EABC1202R Rs.2000 IMG_0434 IMG_0470

We all love affordable fashion, with a super range starting from Rs. 800 to Rs. 4500, Elle merchandise is right on your docket.

By: Kavisa Rebello

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