Wear it with Pride!

When a man whose name is synonymous to Indian pride decides to showcase his apparel range designed and led by his persona with his fans, we can expect nothing less than an outrage of discerning fans wanting to embrace his elegance. Launched in May 2016, True Blue is a joint venture between cricket legend Sachin Tendulkar and Arvind Fashion Brands Limited. The brand is crafted to stay true to the essence of the modern traditionalist who embraces his Indian roots as he takes it forward. With its modern silhouettes, unsurpassed quality and attention to detail, every True Blue product is created to meet the fashion choices of the progressive global Indian.


We at Fashion Most Wanted are thrilled to be associated with the cricketing legend. Unlike other celebrity launched labels, this collection brings out the true essence of Indian heritage and culture. With intricate detailing like mandarin collar, placket, long sleeves with barrel cuffs and roll-up tabs, waist side pockets, curved vented hem and slim fit encapsulate the Autumn Winter collection.

Here are the three looks we created for our readers in-order to bring to life the brand’s laid-back sophistication.


Discover looks inspired by Indian monuments and architecture with vintage prints hidden under the collar, cuffs, and plackets of sharp shirts and polos.

You can never go wrong with this salmon pink casual shirt with darker separates.

Strike a sophisticated balance between casual and refined with this mandarin collar shirt by our in house brand True Blue.

A FMW Production

Story by: Jeremy Cabral | Photography by: Sushant Sawant

About Fashionmostwanted.com

Fashionmostwanted.com is India’s premier online fashion & lifestyle webazine, which vividly scouts, explores and zooms in on all essential aspects of Indian fashion. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options and trends in the beauty industry.

India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with the contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris and Milan.

Keeping all this in mind, FMW is keen to catch up with the contemporary fashion and lifestyle trends that define us as individuals. Whether you nurture a casual interest or want a career in fashion and lifestyle, FMW envisages this mysterious world by being your definitive friend, philosopher and guide on your exciting journey.

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